Plant(e) Sony Werbeblocker in Spielen ?

[Cinnalemon]

Stellt euch folgende Situation vor :


Ihr kämpft in einem Horror Spiel gegen einen 20 Minuten langen Endgegner, der nächste Schlag/Schuss entscheidet bei euch beiden über Leben und Tod, mit voller Taktik und Hektik versucht ihr den richtigen Zeitpunkt und die genaue Position für den letzten Angriff zu finden um von dieser erschreckenden katastrophalen Bestie endgültig los zu werden, doch genau in diesem Augenblick erscheint das ganze Bild in Zeitlupe und ihr bekommt die Meldung : "Achtung, das Spiel stoppt gleich !“ Während ihr euch den Kopf zerreißt und gerade irritiert ruft : " doch nicht jetzt ! " taucht der Spot dann auch plötzlich mitten im Spiel auf und belästigt euch fast schon wie mit provokanter Absicht :

do you want a lemonade?

Furchtbar ? Es klingt aber auch exakt wie ein Patent, das Sony im Juli 2011 erhalten hat. Das Patent wurde für eine Werbemethode erteilt, die „das Unterbrechen von interaktiver Unterhaltung durch eine Werbeeinblendung“ zum Ziel hat. Nachdem die Werbung eingeblendet wurde, wird das Spiel fortgesetzt und optional bis zur Stelle vor der Werbeeinblendung zurückgespult.In seinem Patentantrag hat Sony ein unverfängliches Autorennspiel gewählt, um diese Werbemethode zu visualisieren:

Ist natürlich nur ein Patent und keine Bestätigung für die Zukunft der Playstation 4 / Orbis


Das Patent wurde von einem User aus dem NeoGaf Forum gesichtet, das Original in Textform füge ich mal hier hinzu :

 
United States Patent Application    20110274409
Kind Code    A1
Zalewski; Gary M.     November 10, 2011
ADVERTISEMENT SCHEME FOR USE WITH INTERACTIVE CONTENT 

Abstract
A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.

Inventors:    Zalewski; Gary M.; (Oakland, CA)
Assignee:    SONY COMPUTER ENTERTAINMENT AMERICA LLC
Foster City
CA

Serial No.:    189219
Series Code:    13
Filed:    July 22, 2011
Current U.S. Class:    386/248; 386/E5.003
Class at Publication:    386/248; 386/E05.003
International Class:    H04N 9/80 20060101 H04N009/80
Claims


1. A method for use in advertising, comprising: initiating, through a processor system, playing of interactive content; suspending, through the processor system, playing of the interactive content; displaying an advertisement; and resuming playing of the interactive content. 

2. A method in accordance with claim 1, further comprising providing a user with an indication that the playing of the interactive content will be suspended. 

3. A method in accordance with claim 2, wherein the indication comprises a slowing down of the playing of the interactive content. 

4. A method in accordance with claim 2, wherein the slowing down of the playing of the interactive content comprises a gradual slowing down of the playing of the interactive content. 

5. A method in accordance with claim wherein the indication comprises playing of the interactive content in slow motion. 

6. A method in accordance with claim 1, wherein the indication comprises a warning message. 

7. A method in accordance with claim 3, wherein the resuming playing of the interactive content comprises a speeding up of the playing of the interactive content. 

8. A method in accordance with claim 7, wherein the speeding up of the playing of the interactive content comprises a gradual speeding up. 

9. A method in accordance with claim 3, further comprising a rewinding of at least a portion of the interactive content prior to the resuming playing of the interactive content. 

10. A method in accordance with wherein the interactive content comprises a video game. 

11. A method in accordance with claim 1, wherein the interactive content is played over a network. 

12. A method in accordance with claim 11. wherein the interactive content is configured to have multiple users interacting therewith simultaneously. 

13. A method in accordance with claim 12, wherein a same advertisement is displayed for all of the multiple users. 

14. A method in accordance with claim 12, wherein a different advertisement is displayed for at least one of the multiple users. 

15. A method in accordance with claim 1 , wherein the suspending playing of the interactive content is performed at a predefined time. 

16. A method in accordance with claim 1, wherein the suspending playing of the interactive content is performed at a random time. 

17. A computer program product comprising a non-transitory computer readable medium for embodying a computer program thr input to a computer and a computer program embodied in the non-transitory computer readable medium for causing the computer to perform steps of: initiating playing of interactive content; suspending playing of the interactive content; displaying an advertisement; and resuming playing of the interactive content. 

18. A computer program product in accordance with claim 17, further comprising providing a user with an indication that the playing of the interactive content will he suspended. 

19. A computer program product in accordance with claim 18, wherein the indication comprises a slowing down of the playing of the interactive content. 

20. A computer program product in accordance with claim 19, wherein a the slowing down of the playing of the interactive content comprises a gradual slowing down of the playing of the interactive content. 

21. A computer program product in accordance with claim 18, wherein the indication comprises playing of the interactive content in slow motion. 

22. A computer program product in accordance with claim 18, wherein the indication comprises a warning message. 

23. A computer program product in accordance with claim 18, wherein the resuming playing of the interactive content comprises a speeding up of the playing of the interactive content. 

24. A computer program product in accordance with claim 23, wherein the speeding up of the playing of the interactive content comprises a gradual speeding up. 

25. A computer program product in accordance with claim 19, further comprising a rewinding of at least a portion of the interactive content prior to the resuming playing of the interactive content. 

26. A computer program product in accordance with claim 17, wherein the interactive content comprises a video game. 

27. A computer program product in accordance with claim 17, wherein the interactive content is played over a network. 

28. A computer program product in accordance with claim 27, wherein the interactive content is configured to have multiple users interacting therewith simultaneously. 

29. A computer program product in accordance with claim 28, wherein a same advertisement is displayed for all of the multiple users. 

30. A computer program product in accordance with claim 28, wherein a different advertisement is displayed for at least one of the multiple users. 

31. A computer program product in accordance with claim 17, wherein the suspending playing of the interactive content is performed at a predefined time. 

32. A computer program product in accordance with claim 17, wherein the suspending playing of the interactive content is performed at a random time. 

33. A system for use in advertising, comprising: a display; a processing system configured to initiate playing of interactive content, suspend playing of the interactive content, display an advertisement on the display, and resume playing of the interactive content. 

34. A system in accordance with claim 33, wherein the processing system is further configured to provide a user with an indication that the playing of the interactive content will be suspended. 

35. A system in accordance with claim 34, wherein the indication comprises a slowing down of the playing of the interactive content. 

36. A system in accordance with claim 35, wherein the slowing down of the playing of the interactive content comprises a gradual slowing down of the playing of the interactive content. 

37. A system in accordance with claim 34, wherein the indication comprises playing of the interactive content in slow motion. 

38. A system in accordance with claim 34, wherein the indication comprises a warning message. 

39. A system in accordance with claim 35, wherein the resuming playing of the interactive content comprises a speeding up of the playing of the interactive content. 

40. A system in accordance with claim 39, wherein the speeding up of the is playing of the interactive content comprises a gradual speeding up. 

41. A system in accordance with claim 35, wherein the processing system is further configured to rewind at least a portion of the interactive content prior to the resuming playing of the interactive content. 

42. A system in accordance with claim 33, wherein the interactive content comprises a video game. 

43. A system in accordance with claim 33, wherein the interact is played over a network. 

44. A system in accordance with claim 43, wherein the interactive content is configured to have multiple users interacting therewith simultaneously. 

45. A system in accordance with claim 44, wherein a same advertisement is displayed for all of the multiple users. 

46. A system in accordance with claim 44, wherein a different advertisement is displayed. for at east one of the multiple users. 

47. A system in accordance with claim 33, wherein the suspending playing of the interactive content is performed at a predefined time. 

48. A system in accordance with claim 33, wherein the suspending playing of the interactive content is performed. at a random time.
Description


[0001] This application is a continuation of U.S. application Ser. No. 11/558,348, filed Nov. 9, 2006, entitled ADVERTISEMENT SCHEME FOR USE WITH INTERACTIVE CONTENT, which is incorporated in its entirety herein by reference. 

BACKGROUND OF THE INVENTION 

[0002] 1. Field of the Invention 

[0003] The present invention relates generally to advertising, and more specifically to advertising in interactive content, such as video games and the like. 

[0004] 2. Discussion of the Related Art 

[0005] One traditional form of advertising is the television commercial. Such television commercials typically consist of brief advertising spots that range in length from a few IC) seconds to several minutes. The commercials appear between shows and interrupt the shows at regular intervals. The goal of advertisers is to keep the viewer's attention focused on the commercial, Advertising has also been used. in video games. Such advertising often takes the form of advertisements that are inserted and placed on billboards, signs, etc., that are displayed in the scenes of the game. 

[0006] It is with respect to these and other background information factors that the present invention has evolved. 

SUMMARY OF THE INVENTION 

[0007] One embodiment provides a method for use in advertising, comprising: initiating playing of interactive content; suspending playing of the interactive content; displaying an advertisement; and resuming playing of the interactive content. 

[0008] Another embodiment provides a computer program product comprising a medium for embodying a computer program for input to a computer and a computer program embodied in the medium for causing the computer to perform steps of: initiating playing of interactive content; suspending playing of interactive content; displaying an advertisement; and resuming playing of the interactive content. 

[0009] Another embodiment provides a system for use in advertising comprising: a display; a processing system configured to initiate playing of interactive content, suspend playing of the interactive content, display an advertisement on the display, and resume playing of the interactive content. 

[0010] A better understanding of the features and advantages of various embodiments of the present invention will be obtained by reference to the following detailed description and accompanying drawings which set forth an illustrative embodiment in which principles of embodiments of the invention are utilized. 

BRIEF DESCRIPTION OF THE DRAWINGS 

[0011] The above and other aspects, features and advantages of embodiments of the present invention will be more apparent from the following more particular description thereof, presented in conjunction with the following drawings wherein: 

[0012] FIG. 1 is a flow diagram illustrating a method for use in advertising in accordance with an embodiment of the present invention; 

[0013] FIGS. 2A, 2B, 2C and 2D are screen shots illustrating example indications that the playing of the interactive content will be suspended that may be used in accordance with embodiments of the present invention; 

[0014] FIG. 3 is a screen shot illustrating an example advertisement that may be played in accordance with embodiments of the present invention; 

[0015] FIGS. 4A and 4B are screen shots illustrating example indications that the playing of the interactive content will be resumed that may be used in accordance with embodiments of the present invention; 

[0016] FIG. 5 is a block diagram illustrating a network that may be used. to run, implement and/or execute the methods shown and described herein in accordance with embodiments of the present invention; and 

[0017] FIG. 6 is a block diagram illustrating a computer system that may be used to run, implement and/or execute the methods shown and described herein in accordance with embodiments of the present invention. 

DETAILED DESCRIPTION 

[0018] Embodiments of the present invention provide an advertisement scheme for use with interactive content, such as for example video games, entertainment software, or any other type of interactive content. In some embodiments, during game play, the game slows down, then stops, and a commercial is played. The user may be given an indication or other warning that a commercial is coming. By way of example, the indication may comprise a slowing down of the game play. This way, when the game slows down, the user knows to get ready for a commercial, the game then stops, and the commercial is played. After the commercial, the game resumes (i.e. starts again). In some embodiments the game may resume by slowly starting again, which allows the user to remember where he or she was in the game.

[0019] Referring to FIG. 1, there is illustrated a method 100 that operates in accordance with an embodiment of the present invention. The method 100, which may be used in advertising, may be used in any interactive entertainment system or any content where the user interacts with the content. 

[0020] The method 100 begins in step 102 where the playing of interactive content is initiated. In some embodiments, an optional step 104 may be used to provide the user with an indication that the playing of the interactive content will be suspended. In some embodiments, the indication may comprise a slowing down of the playing of the interactive content. For example, in some embodiments, the interactive content may be played in slow motion before: being suspended. In other implementations, the slowing down of the content may be gradual so that the speed at which the interactive media is played is decreased until the playing of the interactive media is suspended. 

[0021] Various transmission mechanisms may optionally be used to couple player minds out of (and back into) the game environment. For example, in some embodiments, the indication provided in optional step 104 may comprise displaying a warning message, a notice, bell, audio signal, visual signal, audio-visual signal, or some other indication that alerts a user of an upcoming break, such as a commercial break, in the playing of the media content. FIGS. 2A, 2B, 2C and 2D illustrate example suspension indications that may be used in accordance with embodiments of the present invention. Namely, In FIG. 2A the game playing on client display device 210 may be gradually slowed down. In FIG. 2B a warning message 212 that the game play is about to stop may be displayed on the client display device 210. In FIG. 2C a visual warning signal such as a blinking light 214 may be used to indicate that game play is about to stop. In FIG. 21) an audio signal played through speakers 216 connected to the client device may be used to indicate suspension of playing of media. 

[0022] In step 106 (FIG. 1) the playing of the interactive content is suspended. According to sonic embodiments, the playing of content may be suspended at predefined times. In other embodiments, suspension of playing of interactive content may occur randomly, During step 106 when the playing of the interactive content is suspended, in some embodiments, a stop point may be recorded referring to the point at which the playing of the media content was suspended., This stop point may be the time within the media content where the playing of the content is suspended, or other such identifiers that may be used to identify the point within the media content at which the playing is suspended. 

[0023] In step 108 an advertisement is displayed. By way of example, the advertisement may be similar to a traditional TV commercial, or may comprise some other type of advertisement. For example, Ha 3 illustrates an example advertisement 308 played on client display device 310. In this example the advertisement 308 is for "Best Brand Soda" having the slogan "You've Got to Try It!". in some embodiments, the advertisement may be preselected, randomly chosen, selected based on demographics, selected based on a user profile or other criteria, or selected by some other process. In embodiments where interactive content is played on several client devices (discussed below), commercial advertisements may be played on one or more or all client devices. In some embodiments, the advertisement may be played on the whole screen. Thus, when the playing of interactive content is suspended, a commercial or other advertisement is played. 

[0024] In some embodiments, a portion of the content may be replayed before resuming the playing of the interactive content. For example, as shown in optional step 110 (FIG. 1), at least a portion of the interactive content is rewound prior to the resuming playing of the interactive content. That is, a portion of the game may be rewound to replay the last few seconds or minutes slowly to allow the user to begin playing again, in some embodiments, the recorded stop point is used, so that a portion of the content before the content is played back in either norm/speed or slow motion up to the stop point and normal playing of content is resumed after the stop point. 

[0025] In some embodiments, an indication may be provided alerting the user that playback of the content is about to resume before resuming playing of the content. The indication may be a notice, an audio indication such as a bell, an audio visual signal, or other such indications, in some embodiments, objects, targets, scenes, players, scores, or other such information may be highlighted or animated to bring focus into key elements of the interactive content at the time of resuming playing of content. FIGS. 4A and 4B illustrate example resuming indications that may be used in accordance with embodiments of the present invention. Namely, In FIG. 4A a warning message 412 that the game play is about to resume may be displayed on the client display device 410. In FIG. 4B the rank 414, score 416 and/or object 418, such as an automobile, may be highlighted or animated to bring focus into those elements of the interactive content at the time of resuming playing of content. 

[0026] Next, in step 112 (FIG. 1.) the playing of the interactive content is resumed. In some embodiments a signal scheme may trigger and coordinate the resuming of playing of content to establish a safe and fair transition. Various transition mechanisms may be used to transition from a suspended state to resuming playing of the content. In some embodiments, the speed of the content may be increased until the speed returns to its normal speed. In some embodiments, the speeding up may be gradual to insure an effective transition. 

[0027] Embodiments of the present invention may be used in stand alone games or in network gaming environments. Referring to FIG. 5, there is illustrated a system 500 that may be used in implementing a network gaming environment in accordance with an embodiment of the present invention, In the system 500, a plurality of players are able to interact with each other, such as for example in a network game. This may be accomplished by each player operating a client device 502 that has access to a network 504, such as for example. the Internet. 

[0028] In some implementations, the gaming network may be synchronized using a signaling scheme where a signal is sent to all players on the network to suspend and play a game. Additionally, signals may be sent to facilitate slowing down or speeding up the playing of the content at the same time to provide a fair and simultaneous game play environment. Other synchronization schemes utilizing recording stop points and time stamps may be used in some embodiments. In network gaming one or more players may all see the same or different commercials when game play stops. In embodiments where different commercials are played synchronization schemes may be used to ensure that regardless of the commercial that is playing on each client device the game stops and resumes at the same time. Such synchronization schemes may also be used to ensure that the game stops and resumes in a similar manner at all client devices to ensure a fair playing environment. 

[0029] In some embodiments, where a game is played over a network, suspension of the content, and optionally an indication, may be initiated when the server transmits a message to all game clients coordinating the state change. For example, in a network gaming framework, a signal may be transmitted to some or all players to indicate a break and to coordinate the break in all player units. In some embodiments, the signal scheme may trigger and coordinate game functions across the game environment to establish a safe and fair transition from active game play to a pause state. In some implementations, the points at which the suspending of the playing of the media takes place is pre-recorded and suspending of the content is initiated when the players encounter a stop point within the content. In some implementations, o where media content is being played simultaneously on several client playback devices, a signal scheme, or other schemes, may be used to coordinate the suspension of the content on all devices. In other embodiments, the playing of the content may be suspended at random points, in some implementations a signal scheme may be used to send a signal causing all client devices to suspend playing of the content on all. is client apparatuses. 

[0030] In embodiments where the content is displayed to multiple clients, the same advertisement may be played on all client devices, while in other embodiments different advertisements may be played on some or all of the client devices. The advertisements that are played on client devices may be randomly assigned to different devices, or in sonic implementations, the advertisements specific to some or all of the client devices, based on a user profile or other criteria, may be sent to those devices. 

[0031] The methods and techniques described herein may be utilized, implemented and/or run on many different types of computers, graphics workstations, televisions, entertainment systems, video game systems, DVD players, DVRs, media players, home servers, video game consoles, and the like. Referring to FIG. 4, there is illustrated a system 400 that may be used for such implementations. However, the use of the system 400 is certainly not required. 

[0032] By way of example, the system 600 may include, but is not required to include, a central processing unit (CPU) 602, a graphics processing unit (GPU) 604, digital differential analysis (DDA) hardware 606, a random access memory (RAM) 608, and a mass storage unit 610, such as a disk drive. The system 600 may be coupled to, or integrated with, a display 612, such as for example any type of display, including any of the types of displays mentioned herein. 

[0033] The CPU 602 and/or GPU 604 may be used to execute or assist in executing the steps of the methods and techniques described herein, and various program content and images may be rendered on the display 612. Removable storage media 614 may optionally be used with the mass storage unit 610, which may be used for storing code that implements the methods and techniques described herein. However, any of the storage devices, such as the RAM 608 or mass storage unit 610, may be used for storing such code. Either all or a portion of the system 600 may be embodied in any type of device, such as for example a television, computer, video game console or system, or any other type of device, including any type of device mentioned herein. 

[0034] While the invention herein disclosed has been described by means of specific embodiments and applications thereof, numerous modifications and variations could be made thereto by those skilled in the art without departing from the scope of the invention set forth in the claims.

Fantasy Lemon

[iHook]

Ingame Werbung gibt es mittlerweile ja überall - Ich kann mir gut vorstellen, dass solche Methoden in Zukunft durchaus im Bereich des Möglichen liegen.

[OranjeX]

Selbst bei PS3 Spielen gibt es diese Banner schon vereinzelt. Zwar nicht direkt während man spielt aber schon im Spiel selbst. Ich spiele sehr oft TopSpin4, in der ersten Zeit wurde oben rechts im Menu beim Online Game immer ein Kino Werbebanner eingefügt, seit neusten passiert das auch im Game bei einer Wiederholung einen Ballwechsels... Fande ich schon sehr dreist... Naja, weden wir halt noch manipulierbarer, was solls^^

Ach ja, TopSpin4 ist ein Tennisspiel, für alle die es nicht kennen...

[Gilligan]

krass, also was ich mir vorstellen kann und auch akzeptieren würde, wären banner die authentisch in das spiel integriert sind. aber eine komplette unterbrechung des spiels um eine werbepause "genießen" zu können, öhm ich meine "genießen" zu müssen? ne da ist das erträgliche überschritten. in kombi mit einer gebrauchtspieleblockade und weiteren features wie onlinespielpässe würde ich mich dann getrost vom videospielen der neuzeit verabschieden. ich bin ja jetzt schon recht angepisst von den spielpässen und DLCs.

[Invisible Touch]

Hilft dann wohl nur Ton aus und Augen zu halten für einen Augenblick und dann weiterzocken.
Mach ich bei der TV-Werbung z.B. bei der Formel 1 meist so. Und dann alle 30 Sekunden ganz kurz durch die Finger gucken ob es schon weitergeht.
Man muss sich nicht manipulieren lassen, wenn man nicht will.

[vieraeugigerZyklop]

Wenn das kommt verkauf ich meine PS 3.
Ich blätter 60 Tacken hin da will ich meine Ruhe haben beim Zocken.

[Zero Fury]

Immer mit der Ruhe ^^
Das wird GARANTIERT nie bei irgendeinem Vollpreisspiel oder Store-Game der Fall sein. Ich bezweifle sogar, dass es überhaupt ein echter "Plan" von Sony für ihre eigenen Konsolen ist

Ein Patent bedeutet garnichts. Aber sollte jemand anderes auf die Idee kommen, diese Art der Ingame-Werbung einzuführen - wer auch immer es sein mag - kann Sony dafür Geld verlangen. Manchmal geht es einfach darum, sich das Patent zu sichern um in Zukunft eventuell Geld damit machen zu können.
Und wenn man mal schaut was schon so alles patentiert wurde kann man nurnoch lachen

[Krieg]

Vorstellbar wäre es bei Free to Play Spiele, oder Test Versionen oder so was in der art.

Bei Handy Spiele Apps ist auch immer ein Werbebanner zu sehen, wenn es eine kostenlose App ist, daher vorstellbar das es auch in PSN Games sein könnte, dafür halt billiger oder so.^^

[vieraeugigerZyklop]

Bei Handy Spiele Apps ist auch immer ein Werbebanner zu sehen, wenn es eine kostenlose App ist, daher vorstellbar das es auch in PSN Games sein könnte, dafür halt billiger oder so.^^

Sobald ich geld hinblättere, und wenn es nur 2€ sind, will ich sowas nicht drinne haben. Bei free-to.Play nachvollziebar...aber nur da

[Cloud]

Werbung gibt es schon öfters in spielen
schaut mal bei Gran Turismo (alle teile!) immer Werbung irgend wo xD

[Eistee]

Wenn durch die Werbung, die Spiele nur noch die hälfte Kosten würden, dann fände ich die Sache ganz annehmbar

Mfg Eistee

[narutofan1]

Furchtbar ? Es klingt aber auch exakt wie ein Patent, das Sony im Juli 2011 erhalten hat. Das Patent wurde für eine Werbemethode erteilt, die „das Unterbrechen von interaktiver Unterhaltung durch eine Werbeeinblendung“ zum Ziel hat. Nachdem die Werbung eingeblendet wurde, wird das Spiel fortgesetzt und optional bis zur Stelle vor der Werbeeinblendung zurückgespult.In seinem Patentantrag hat Sony ein unverfängliches Autorennspiel gewählt, um diese Werbemethode zu visualisieren:

Ich glaub nicht das sie es machen würden das wäre ja reiner Selbstmord da könnte man nicht mal richtig spielen.

[vieraeugigerZyklop]

Ich glaub nicht das sie es machen würden das wäre ja reiner Selbstmord da könnte man nicht mal richtig spielen.

Ich glaube der gebrauchtmarkt würde explodieren

[Knollo]

Die Darstellung des Patents ist natürlich ein wenig grob, die Beschreibung ebenfalls.
Spiele-Entwickler werden es sich natürlich nicht nehmen lassen ihre Top-Titel mit Werbepausen zu bombadieren. Die daraus resultierenden Kritiken würden die Verkäufe stürzen und das wäre auch nicht im Sinne der Werber.
Demnach dürfte jede Aufruhr ganz gelassen gesehen werden

Werbung in Vollpreis Titeln wird daher weiterhin nur auf subtiler Art und Weise geschehen. Zum Beispiel Werbeschilder in der Stadt in GTA oder anderes, was der Atmosphäre nicht trügt. Oder vielleicht im schlimmsten Falle in den Ladebildschirmen.

Die Werbung die hier angesprochen wird, wird vermutlich bei sämtlichen Download-Titeln zu finden sein. In erster Linie bei kostenlosen Titeln welche dann gegen eine Gebühr Werbefrei geschaltet werden können. Es könnte aber auch im Start-Bildschirm passieren. Prototype 2 z.B. hat dort eigene Spiel-Relevante Werbung, es nervt nicht und soll zum Kauf eines DLCs ermutigen.

Ich denke also nicht das sich jemand Sorgen machen muss das er Werbung in seinen Vollpreistiteln bekommt die den Spielgenuss trüben.

[Wardogleader]

DC Universe Online hat im Prinzip schon sowas, hin und wieder wenn man ein Gebäude betritt kommt in der Mitte des Bildschirms ein Pop Up das man doch eine Premium Mitgliedschaft kaufen solle, passiert aber nicht ständig und ist daher zu verschmerzen.

[vieraeugigerZyklop]

DC Universe Online hat im Prinzip schon sowas, hin und wieder wenn man ein Gebäude betritt kommt in der Mitte des Bildschirms ein Pop Up das man doch eine Premium Mitgliedschaft kaufen solle, passiert aber nicht ständig und ist daher zu verschmerzen.

Sowas is ja auch ok aber nicht zu unmöglichen AUgenblicken. Bzw mit dem Holzhammer. So Banner am Spielfeldrans wie bei FIFA vllt. Dezent aber auffällig sodass man mal nen Blick drauf wirft.

Aber nicht mitten in die fresse geklatscht

[baalsagaath]

1. Eins möchte ich nach Lesen der bisherigen Posts mal verdeutlichen:
Ob nun bei Fussball- Tennis- oder Rennspielen (um nur mal drei Beispiele zu nennen): Product Placement (in diesem Fall: Bandenwerbung) ist nicht nur eine mit Sicherheit willkommene Einnahmequelle sondern im Fall von solchen Spielen meiner Meinung nach sogar ein Beitrag zur Authentizität, würde ich sagen...oder wann habt ihr das letzte mal ein Fußball-Spiel gesehen, ohne Werbung auf den Banden? Würde mir auch in einem Spiel seltsam vorkommen.
(Wenn Medipacks durch Coca-Cola Flaschen ersetzt würden, wäre auch so ein Beispiel...auch wenn ich das glaube ich noch nie gesehen habe...muss ich Coke mal vorschlagen^^)

2. ABER Product Placement ist eine Sache, das Thema des Threads eine ganz andere.
Die Rede war ja von WerbeUNTERBRECHUNGEN...wie im TV (im Gegensatz zu Video-DVDs /Blu-Rays / VHS)

Wenn dadurch die Spiele kostenlos zu haben sind (bzw. das bei sowieso kostenlosen Spielen gemacht wird)....oder bspw. Spiele zum halben Kaufpreis mit Werbung, wünschenswerterweise mit der alternative auf eine Vollpreisversion ohne Werbung auszuweichen, wäre das für mich grundsätzlich sogar akzeptabel.

WIE die Werbung dann genau platziert würde, ist noch mal ein anderes Thema...mitten in einem hektischen Kampf in dem ein Fehler zum Tod führen kann, wäre ziemlich blöd.
Aber das muss man schauen, wenn es in Spielen vorkommt..und das sind ja alles noch ungelegte Eier.

[vieraeugigerZyklop]

Wenn dadurch die Spiele kostenlos zu haben sind (bzw. das bei sowieso kostenlosen Spielen gemacht wird)....oder bspw. Spiele zum halben Kaufpreis mit Werbung, wünschenswerterweise mit der alternative auf eine Vollpreisversion ohne Werbung auszuweichen, wäre das für mich grundsätzlich sogar akzeptabel.

Wäre es für mich in keinster Weise.

Ob nun bei Fussball- Tennis- oder Rennspielen (um nur mal drei Beispiele zu nennen): Product Placement (in diesem Fall: Bandenwerbung) ist nicht nur eine mit Sicherheit willkommene Einnahmequelle sondern im Fall von solchen Spielen meiner Meinung nach sogar ein Beitrag zur Authentizität,

Da gebe ich dir vollkommen recht.

[baalsagaath]

Wenn dadurch die Spiele kostenlos zu haben sind (bzw. das bei sowieso kostenlosen Spielen gemacht wird)....oder bspw. Spiele zum halben Kaufpreis mit Werbung, wünschenswerterweise mit der alternative auf eine Vollpreisversion ohne Werbung auszuweichen, wäre das für mich grundsätzlich sogar akzeptabel.

Wäre es für mich in keinster Weise.

dann sehen wir das wohl unterschiedlich^^

Wobei es bei mir natürlich ganz klar auch drauf ankommen würde, wie viel und an welchen Stellen solche Werbung kommen würde...


aber wie schon gesagt: alles noch ungelegte Eier (die möglicherweise niemals gelegt werden. Ich schätze mal, ordentliches Product Placement dürfte mindestens genauso viel bringen....und birgt weniger Gefahr, die Kunden zu verärgern)

[Knollo]

Wäre es für mich in keinster Weise.

Aha,
die alternative zwischen "Vollreis ohne Werbung" und "günstiger mit Werbung" wäre nicht akzeptabel für dich? (so liest es sich aus deinem Beitrag)