Thema: Alter PlayStation-1-WerbeSpot

Ich finde dieses Werbe-Video echt Klasse ! Ich kann leider nirgends die deutsche Version davon entdecken - weiß aber, dass es Ende der 90er bei uns im Fernsehen lief...




...vor und nach der CGI-Bearbeitung...
http://farm3.staticflickr.com/2088/2057447796_a1ef67e62e_o.jpg

Edit: ...habe jetzt doch den DE-Spot gefunden...leider in sehr schlechter Qualität...

Hat jemand von euch das Video auch in GUTER QUALITÄT noch zuhause - und kann es bitte online stellen?




Sony Playstation Mental Wealth
“Let me tell you what bugs me of the human endeavor. I’ve never been a human in question, have you?” Well, I’ve never been asked that by an alien girl with a Scottish brogue before. Let me get back to you on that.

Mental Wealth was Chris’ first commercial since he decided to quit the promo scene, and it was such a treat. Continuing along the lines he’s drawn in technological futurism, he makes an alien reality frighteningly believable. Shot on a Sony DV (that’s Digital Video, not film) camera, he grabs us, sits us down in a questioning room, and has us watch this charming, pig-tailed girl with eerily human/inhuman facial features advise us about our own destinies. Wtf?

One thing that’s emerged by now in Chris’ work is his use of stark environments. Like his work for Bjork, Leftfield, Nissan, and especially Monkey Drummer, Mental Wealth’s subject – a girl named Fi-Fi – is thrust upon you by what’s around her: a blaring, overhead fluorescent light, white walls with exposed electric piping, and, again, the realism of video.


Fi-Fi was played by one Fiona Maclean, discovered by Trevor Beattie of TBWA. As you can see, she really is a charming-looking girl, and they really had to work on her to create Fi-Fi. Work on her in post, that is. Shots describes this too well: “Then Cunningham spent two days with The Mill’s Flame operator, Barnsley, designing a look for Fi-Fi. They pulled her eyes apart and turned them inwards, shrunk her nose, squashed her mouth and stretched her body out like a bean-pole.” (Shots, #55) Afterwards Barnsley and effects artist Chris Knight worked over a week to finish the entire 40-second commercial.

http://www.director-file.com/wp-content/uploads/2012/08/sony1.jpghttp://www.director-file.com/wp-content/uploads/2012/08/sony2.jpg

Not only that, but Mental Wealth had eight different versions for different countries.

The English version of Mental Wealth is available on Chris’ Directors Label DVD.

Copy
Let me tell you what bugs me of the human endeavor
I’ve never been a human in question, have you?
Mankind went to the moon
I don’t even know where Grimsby is
Forget progress by proxy
Land on your own moon
It’s no longer about what they can achieve, out there on your behalf
But what we can experience
Up here and of our own time
And it’s called mental wealth
(Laughter)

Tagline
Do not underestimate the power of Playstation

Award
2000 D&AD Awards
Television & Cinema Advertising Crafts .. Special Effects

Quelle

Ich glaube, dass dieser Werbespot an mir vorbeigegangen sein muss.
Erinnere mich jedenfalls nicht daran ihn vorher gesehen zu haben.
Aber in dieser Zeit hat der Spot die Leute bestimmt neugierig gemacht. Könnte
ich mir jedenfalls gut vorstellen.

Ich habe davon auch nichts mitbekommen...

Sehr schlicht, aber ganz gut

Ich kann mich nur an den Playstation/Wayne's World-Werbung
Kann sich noch daran wer erinnern?

nö, ich nicht...
ist so lange her

Oh ja und ich dachte damals das dass Mädel im WerbeSpot wirlich so nen Schädel hat.
Unglaublich was man mit CGI so machen kann und vor allem so realistisch

Einer meiner Lieblings Ps2 WerbeSpot